Changing Aspects of the Vocation
During recent years some significant changes have been taking place in the manner in which the real estate business is conducted. The first of these changes is an increase in specialization. Previously, the “real estate sales person” was one who would attempt to sell almost any type of property. Every real estate broker engaged in transactions representing almost every type of property within a reasonable distance from their office. At present the tendency towards specialization is very pronounced. It generally takes two different forms in the mind of the salesperson. The first type is by kind of activity and the second is by geographical location. In keeping with the first some agents have confined their activities to condos sales or industrial properties. Still others to subdividing. In general many groups of specialist according to kind of activity may be considered distinct. These include 1. Property managers, 2. Real estate financing, 3. Farm land sales, 4. Multi families, 5. Lofts 6. Single family and many, many others. Specialization is frequently carried out by geographical district rather than by type of property. The salesperson who specializes by geographical district may handle all types of property within a restricted area. Close contact with the area in which they specialize enables a salesperson to know each piece of property intimately, to become acquainted with owners and tenants, to understand and appraise the forces operating within the area.
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